What does a positioning strategist actually do?
If you’ve grown through referrals and relationships, you already know the gratitude and the ceiling can exist at the same time. This is what I call the Proximity Trap™, and it’s one of the clearest signs it’s time for positioning work. Here’s what that work actually looks like, and four patterns that tend to trigger the call.
Multiple target audiences? Here’s the real problem
Feel like you have too many audiences to speak to? There are 3 different problems hiding behind that feeling, & they each need a different fix.
Losing leads to AI? That’s a messaging problem.
Your clients’ favorite strategist is free, available on demand, and tells them they’re on the right track every time. Here’s how to figure out why people choose AI over you, which reasons are legitimate, and what your messaging needs to say about the gap.
Why playing it safe is killing your brand
There’s a pull we all feel to fit in, go along, and not stand out too much. But in a saturated market, blending in might be the exact thing killing your business. Here’s what poison dart frogs can teach you about positioning and why the scariest move is usually the right one.
Should You Optimize for LLM Visibility?
Everyone’s asking how to show up in AI search results. The question you should be asking: is this actually your play?
Why surface-level fixes won’t make your website convert
When everyone claims the same differentiator, it stops being one. Most website audits give surface fixes. I solve for understanding what’s actually broken.
How to diagnose messaging problems when referrals don’t convert
When the same friction keeps showing up—confused prospects, wrong-framed referrals, stalled proposals—it’s not bad luck. It’s diagnostic data you’re missing.
The 4 Most Common Messaging Problems
I can usually tell what’s wrong with someone’s messaging in a few minutes. Not because I’m guessing–because the same patterns show up everywhere.
The $19,371 mistake you can avoid
A $19,371 house repair taught me everything about why websites keep failing after redesigns and rewrites. The problem usually isn’t the execution. It’s what nobody diagnosed first.
Why your website copy isn’t converting
If your website reads well but still isn’t converting, the problem probably isn’t your copy. Here’s what’s actually going on beneath the surface.