Messaging Strategy + Website & Sales Copy
Forget fluff.
Build a brand people bet on.
Strategic messaging, audience research, and conversion copy that makes your brand the obvious choice (on your website and beyond).
Is your website holding you back?
You’ve got the experience. The credibility. The results.
But your website? It’s just words taking up space.
No strategy. No story. No real connection.
(And quite frankly, you’re embarrassed to give out the URL.)
- Doesn’t clearly communicate your value
- Doesn’t position you as the go-to choice
- Feels outdated or out of sync with your brand
And while you’re stuck second-guessing your site, less qualified competitors are landing your ideal clients. Not because they’re better–just clearer.
Positioning & messaging strategy: your foundation
Most copywriters jump straight into writing. That’s a mistake.
No matter the deliverable, we begin by aligning your message with your market. I dig deep to uncover what sets you apart, and the language that helps you say it clearly.
STEP 1
Brand Foundations
We start with your purpose, mission, vision, and values. Because without a clear internal compass, your external marketing gets muddy. This anchors everything else.
STEP 2
Ideal Client & Audience Insights
You can’t connect if you don’t understand who you’re talking to. I build deep-dive profiles and gather customer insights so your message speaks directly to what your clients care about.
STEP 3
Competitive & Market Positioning
I analyze your competitors and industry trends to uncover opportunities and define your competitive advantage. That way, you’re not just different. You’re clearly better.
BRINGING IT ALL TOGETHER
Messaging Development
All of that research is translated into messaging that takes you out of the comparison pool and positions you as the go-to.
- Positioning statements that define your unique value, and why people should choose you
- <span data-metadata="">Key message pillars that guide your content and conversations
- <span data-metadata="">Brand voice and tone guidelines (with examples!)–so no matter who’s writing it, it still sounds like your brand and not some AI-fueled Frankenstein copy
- <span data-metadata="">Messaging you can use across your website, sales assets, and campaigns
Why this changes everything:
- A complete messaging strategy you can build everything else on
- Strategic clarity that helps you lead with confidence
- Language that resonates with the right people and reflects your real value
Website copy that connects and converts
Most websites fail because they’re not aligned with how people think, click, and decide. I fix that, then take everything we’ve uncovered and turn it into conversion-ready copy by:
- Mapping the customer journey to make the buying decision easy
- Structuring your website pages so they guide visitors toward action
- Clarifying what each page needs to say (and not say) to convert
You walk away with website copy that:
- Is strategically written to connect emotionally and drive actual results
- Speaks to what your audience actually cares about, not what everyone else is saying
- Is refined through real feedback, not guesswork
- And the confidence that your website isn't just words; it's a strategic, persuasive asset
“Before working with Stacy, I didn’t know if what I was saying was connecting with potential clients, especially those on the fence about hiring me.
Stacy helped bridge that gap. She conducted thorough research and put in a lot of work to ensure my messaging was clear, impactful, and aligned with my goals.”
Grace Ostiguy
Glo-ing Profit Bookkeeping
“It’s already making an impact and we’re not even published yet… it became the foundation for building the business I’ve always dreamed of.”
Brian Monahan
Founder of The Write Time, Book Coach, Author
“What sets her apart is the time she takes to get to know you, your business, what your goals are, and your target audience. She was very communicative and prompt.”
Terri Perry
Owner and Head Photographer, Kapture the Memory
Messaging Strategy + Website & Sales Copy
The details
(a.k.a. what you actually get)
Whether you’re rebranding, refreshing, or finally saying what you’ve been trying to say for years, this work is tailored to what’s actually holding you back. Just the right mix of research, strategy, and clarity to move your message forward.
You walk away with website copy that:
- Brand foundations: purpose, mission, vision, values
- <span data-metadata=""><span data-buffer="">Audience research & psychographic profiles
- Voice of customer insights & client interviews
- Competitive analysis & market positioning
- Unique Value Proposition (UVP) + Unique Selling Proposition (USP)
- Core brand messaging framework & messaging guidelines
- Voice & tone guide (with examples)
Website copy includes:
- Wire-framed copy ready to hand off to your designer
- <span data-metadata="">Pages: Home, About, Services, Contact
- On-page SEO integration
- Up to two rounds of revisions
Customize your package
Start here. Scale smart.
(And skip the “we’ll circle back later” chaos.)
This is where clarity begins. Whether you’re a solo founder or a growing B2B with a marketing team, your message needs strategy first—before you add more layers. Nail the message, then scale with intention.
The upgrade menu:
- Additional website pages (individual services, pricing, portfolio, case studies, etc.)
- Taglines, messaging hierarchies, internal comms
- Customer journey mapping
- Deeper industry landscape analysis
- Extra client interviews for more insights
- Other custom deliverables can be added, as needed
Starting at
$4,800
“As our team grows, we won’t have the luxury of personal mentoring… but the work you gave us created the DNA of our brand. It’s allowing us to replicate our approach more intentionally, onboard faster, and keep everything cohesive.”
Joanne Chu, Co-Founder of Strelo Group
Frequently Asked Questions
Can I just hire you for website copy?
Yep! If your messaging isn’t dialed in, even the best copy won’t save it. If yours is rock solid, I’ll work with what you’ve got.
What if I just want a refresh?
A VIP day might be better. Let’s chat and see what makes sense.
Do you offer messaging strategy separately?
Absolutely. Smart brands start here because when your messaging is clear, everything else—your website, your marketing, your sales process—gets easier.
What about design?
I collaborate with designers or refer trusted partners. If you already have a designer, I’ll work closely with them to ensure copy and design work together seamlessly.
What about SEO?
I write search-intent-driven copy. If you need deeper support, I can loop in an SEO specialist.
Can you handle all my marketing?
Nope, but I work with trusted referral partners who can help build a cohesive plan.
Not sure what you need yet?
That’s exactly what the discovery call is for.